23/01/2010

What are you sending to Malofiej? (IV): Grupo Apoyo, Peru


Robinson Choquetaype is Chief of Graphic Development and Infographics of the peruvian Grupo Apoyo. This group publishes Perú Económico and Semana Económica, the magazines where the graphics shown on this post were published (the next one, in english!)


This graphic is part of a section called Cholonomics, Robinson expains the name:

In this section of Perú Económico we try to show visually the different ways of working of men and women who do a living inventing and reinventing their jobs. THe information used come 100% from face to face researching, no theories, no elucubrations with data. Then comes the visual part. Representing this reality respecting its color and shape, showing the native way, the 'cholo' and the 'chicha', the way we call something very typical from Peru, but keeping the infographic sense: organization, data analysis and use of color. The idea behind Cholonomics% is to tell stories about business or microbusiness and their own starrings. CHOLO + NOMICS%


Peru is a very intersting place for infographics. Not just for Robinson Choquetaype, take a look also to El Comercio or Xabi Díaz de Cerio's business, Fábrica de Ideas (Ideas factory).

Teh explanations of the nexts graphics, also by Choquetaype


The beauty of Amazonas is not just a synonym of wild life and undiscovered vegetation, is also an important transportation way btween the countries besides its shore, keeping together both Atlantic and Pacific side of America. Hundreds of people navigate everyday on this highway on huge ships, for business or for meeting their families. On the peruvian amazonia there is no direct roads to Lima. Iquitos, the main city of the jungle is almost an island, you just can reach it by plane or ship (which is cheaper), so the river has a big social and strategic importance for trade. This infographic tries to make the reader understand that business, that way of transportation and another potentiality of the inmense Amazonas. To get all the information and direct sources for the graphic, I flied to Iquitos ant the next day I was on the biggest peruvian amazonian ship, with space for 250 passengers and able to transpor 2200 TN of cargo.


Water is a high value resource… also on the economic kind, and more for those who live on the tops of the hills around Lima. And they are not just a few.With 28 million people in Peru, just the 20% of them have potabe water service.
We look through this socioeconomic problem to know better the business behind the sale of water in tank trucks (2 'soles' for a 200l. cylinder), the daily work of the 'aguateros' (people who work in this job), and all the workflow, but also behind the starrings: the population affected by the lack of water and all the risks (with no other choice) paying for water, not always well purified.
Cholonomics also made a comparison between Lima and other big Latin American cities, such as Rio de Janeiro and Santiago. The result: Lima is a desert.

And tomorrow, the journalism studentd of the Universidade Federal de Santa Catarina (Brazil). We have to think also in the young values, the infographics journalist of a close future.


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1 comment:

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