Through Gabriel Sama's blog I could know some famous videos that are travelling around the web called '... in plain english'. They try to explain this new phenomenon of web 2.0 using little drawn papercuts. It looks like the perfect way to make people understand that information is not decoration. Design in infographics is a tool, not a goal. Communication does not depend on the beauty of the words we speak, but on the meaning they have, and so, on infographics, we don't need spectacular rawings, but effectives way of communicating. Anyone has his own concet of beauty, so let's make our information messages univocal.