Some sentences by Steve Duenes, graphics director at The New York Times, that I always try to have in my mind when I work.

"When we create diagrams, we keep a couple of things in mind. We want to be clear, and we don't want to invent anything."

"It doesn't do us much good to produce a few splashy graphics but stumble on the smaller, routine things.

"We don't really think of ourselves as a print graphics department. We think of ourselves as a desk that can produce graphics for whichever platform makes sense."

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