11/04/2009

Mantras: Joe Lertola's maps



When I was student I worked as staff at the Malofiej awards. I was amazed knowing face to face the big names of infographics. But a bigger surprise came when I saw that those big names were also amazed of knowing their own 'infographics idols'. There I met José Juan Gámez, then Art Director at Recoletos (Marca, Expansion...), but one of those years he was very glad because he could met Joe Lertola, the part of the Time Magazine trio with Ed Gabel and Joe Zeff. They were the big masters of the 3d when it was beginning.



Why am I telling this story? Because I've just rediscovered Joe Lertola when somebody (sorry don't remember who) sent me this link where Sarah Slobin interviewed him for his maps on a cartography serial. You better read it, but here you are some sentences. Taje a look to the maps if you thought that the cartography based on databases was invented by The New York Times...

"Time has a set of scrap books that contain a clipping of every map and graphic ever printed in the magazine. I was impressed by the design and craftsmanship of many of the older maps from the 40s, 50s and 60s. They had a way of painting airbrushed mountain ranges that was striking. That inspired me to work on adding dimension and depth to the maps I worked on."



"The main thing I try to do is present the graphic information as clearly as possible. Each graphic I work on is a fresh problem. I start by trying to get a clear idea of what information we are trying to present. Then I try to apply my sense of what will look good."

13 comments:

Alok Jethanandani said...

Love your infographics work. I took a communications design class in college and made some infographics then but man, these go above and beyond what I thought could be possible

Anonymous said...

Indeed these designs are amazing, I'm loving your site a lot, every page is a surprise.


------------------------------------------
viagra online

carepharmarx said...

thank you for your post..
www.carepharmarx.com

Maps4news said...

If you like to compose infographics with maps take a look at maps4news.com. It takes less than a minute to produce a map, Navteq data worldwide included!

Generic-Viagra said...

nice and amazing designs .really nice post .Thank you for your post it was really nice. regards

Sam Woods said...

This is an amazing blog post... Keep posting such an awesome blog posting.

Thanks very much!
Raymeds.com

Joshua said...

Wow! It's awesome blog post here.... really very interesting for reading..... I enjoyed it. Thanks for the share.


astermeds.com

Jason Smith said...

Hey, You really did a great job. Very interesting thanks very much for sharing such an interesting information.

Thanks!
generic viagra online

Unknown said...

Hi guys, I want to say thanks for this useful information, I shared it on my wall to be honnest cause I LIKE it(:

Acheter viagra

buy vicodin online said...

This is a very good story I wanted to read something like this approximately two months ago, please continue putting in here articles like those..

buy ritalin online

Anonymous said...

I was interested know about it.
bondage sex video

Arek said...

Thanks for the sharing your maps here..and explain about it in dept..
Generic Viagra Online

Unknown said...

Its really a great post. Keep posting.

Generic Viagra