Mantras (IV). Interactive news team
From left to right, Gabriel Dance, Matthew Ericson, Steve Duenes, Aaron Pilhofer and Andrew DeVigal
Sentences (and photo) from the section Talk to the newsroom of nytimes.com
"Good interactive design means a lot of different things. (...) I think they're successful for a number of reasons, but certainly one of their achievements is to make it very clear to readers what to expect when interacting with the site."
"Readers don't want to spend a lot of time figuring out how something works. Even when there's a lot of data, the interface should be designed so that the content is easily accessible"
"The guiding principle when developing an interactive is usability. (...) And if people aren't looking at the content, it doesn't really matter how "cool" the interface is"
"There are two incredible resources I have available to me at The New York Times: the journalists and our readers. Lately we've been exploring different ways to play to the strengths of both groups. It's a delicate balance, we want to exercise our journalists' strengths (reporting, informing, storytelling) while at the same time allowing our readers to participate, and if possible, contribute."