Today was launched the redesign of The Virginian Pilot. And its weather page called inmediately my attention...
We'll talk another day about if the weather page is adesign or an infographics matter (in my opinion is a mix of both), but, as it is a daily mission for most of us, I'll tell what surprised me.
First of all, we're seeing here the rotated page. Actually, it is printed vertical, and you have to rotate the paper to read it.
The are no icons of suns, clouds... on the map. This information is showed with a text. Something I'm not used to see. They just use icons to show the weather in the week. With a child as anchorman (I suppose we'll have a different kid each day). A way to involve reader.
They also have the Navy Bases weather (my european mind doesn't understand it very well).
Big space for tides, natural, in a state with so many kilometers of coast.
I can't say nothing good or bad about it. Weather pages depend so much on their target taht, without having ever been in Virginia in my whole life, I can't have a reasoned opinion. I just can say that it's original. And it has the same target that the general redesign: involve readers, and this is something that hardly can be a failure. Original. Not a usual thing in this kind of pages...