Take a look to how NYT is covering live the matches of the World Cup. As an example, the Argentina-Nigeria played yesterday...
They don't have anything that others don't have.
Touches per player, you cand find it on some sports media.
Passes by players. I do it myself at lainformacion.com.
Minute-by-minute comments. I've seen it everywhere.
Shots located. Nothing new.
Heatmaps. Not so usual, but not new.
But they have all of them.
Updated minute by minute.
Very easy to understand, easy to play with.
That's why they are the best.
And all that in a country where soccer/football is not so important...